It Started As A Social Media Experiment

One morning, Thayne captured a breathtaking sunrise and shared it on social media with the caption: "What are you thankful for today?" The response was overwhelming. Friends, family, and even strangers shared their gratitude, expressing how refreshing it was to see positivity online. That moment sparked a question in Thayne’s mind: What if he fully immersed himself in gratitude?

On September 20, 2024, he decided to experiment—rising early every morning to watch the sunrise and celebrate gratitude. What began as a simple social media experiment quickly evolved into iplGRATITUDE365, a daily morning podcast produced by itspurelove.com.

iplGRATITUDE365 is hosted by Thayne Martin and his brother, Logan Hall. Both endured severe childhood abuse at the hands of those who should have protected them. This trauma led to years of turmoil—unhealthy addictions, mental health struggles, and deep sadness. But through their journeys of healing, they gained profound knowledge about mental well-being and discovered the path to a massively abundant and happy life.

Interestingly, producing the podcast daily led to the completion of The Equation of Abundant Happiness (EAH)—a symbolic formula for living a balanced, fulfilling life.

Our Committment

iplGRATITUDE365 tackles real and often difficult conversations about mental health with honesty and compassion. The podcast is PG-13, addressing challenging topics with love, accuracy, and respect.

Above all, iplGRATITUDE365 is a space of acceptance and inclusivity—no shame, no judgment, just love. We believe in embracing every living being exactly as they are.

We began broadcasting live from Instagram on September 20th, and kept with the workflow and audience until we outgrew the platform 10 months later. We recently switched to a new video production environment and now stream live to Instagram, Facebook and YouTube. The audio is then syndicated on Apple Podcasts and Spotify as a podcast.

The most recent episodes are found below. Older episodes back to Day One are found here hosted on Instagram:

🎧 All iplGRATITUDE365 Episodes.