“Dare 2 Be Second”
—Thayne Martin
Welcome to Its Pure Love
Transformation That Isn’t Taught — It’s Lived!
Start With Gratitude.
Find Balance.
Be Abundant!
Want A Peak About What We Do?
Two Paths. One Purpose.
Elevate the Human.
Watch Everything Change!
Transformation Isn’t a Concept. It’s an Experience.
At Its Pure Love, we don’t just talk about change — we guide you through it.
We’re flipping the script on the toxic chase for first place.
Because real growth, real power — it lives in second.
Our Motto: "Dare 2 Be Second"
It’s not about losing. It’s about leading from presence, balance, and abundance.
We Don’t PowerPoint People to Death
We deliver experiential transformation — hands-on, immersive learning that:
Rewires emotional patterns
Builds growth mindsets
Creates sustainable, embodied change
because when people feel it, they remember it.
Why Experiential Learning Works
90% retention when learners engage by doing (NTL Institute, Learning Pyramid)
400% more engagement than traditional learning (Association for Talent Development)
70% faster skill adoption (Harvard Business Publishing, 2021)
Consulting That Transforms
We combine the science of neuroscience with the soul of embodied learning to unlock personal and business breakthroughs.
Whether you're leading a burned-out team or facing a personal crossroads…
you don’t need more theory — you need transformation you can feel and it is PERMANENT.
Why We Are Different
Experiential First – You don’t just learn transformation. You live it.
Rooted in Neuroscience – Backed by real data and real stories.
Born from Breakthrough – Our founder’s own healing journey fuels every offering.
The EAH Equation – A repeatable, grounded system to guide decisions and behaviors.
Radically Human – No jargon. No masks. No hustle worship. Just truth, grace, and results.
