ELAHrise™ - Where Experience Becomes Research

I want to express my deepest gratitude to Thayne Martin and his company, itsPureLove.org, for the profound impact it has had on my life. When Thayne was introduced to me I was in a dark and discouraging place. Struggling with depression and a deep sense of hopelessness. His guidance, compassion and structured approach offered not just comfort but transformation. Through his teachings of The Equation of Life and Abundant Happiness and the exercises grounded in neuroscience, I began to understand myself and the ways of a natural healing. Each lesson from the Gratitude Entanglement Personal Transformation course brought greater clarity, peace and confidence that lasting change was truly possible.

I have followed all types of gratefulness journeys, "The Secret," "The Master Key" system, my own gratefulness journal, and obtained some success and positive attractions of goodness in my life, but this experience has been life changing.

I've produced, observed or participated in many coaching and transformation programs over the past 30 years. This is something completely unique, incredibly effective and truly a "lived" experience. My mind was blown. So many beautiful changes in my life came from the learning and heart-felt experiences. I can't stop talking about it!

Hi, I am Alicia, Therapist, Certified Addiction Counselor, and I LOVE ELAH!. It is really the exercises that get me. The whole concept is based in psychology, research and neuroscience and its all backed-up by facts. It’s the action that really get me going though. The exercises get me out of my head and they are actually fun. Thayne (The Founder) calls them cards, but they are actually exercises and each one is just perfectly designed to be fun, playful, freeing and also set you up to safely retrain your nervous system. So it really overrides our default mode network which is huge, and so hard to do. That’s why we are trying all of these different angles of hypnosis, and meditation and psychedelics. So being able to do this in a wholistic, natural way, and in a way that we can repeat this any time we are slipping back into our default mode network. This is HUGE!. This is LIFE CHANGING! I highly recommend this. My experience doing ELAH has been amazing. It has been life changing. It has really helped me ground in the present moment. It has really helped shift my focus into the things that are really going well in my life and also how I can be more loving and helpful to other people. So this course really brought myself out of my head, which is something I struggle with living with,. It allowed me to shift my perspective in general and anytime that my mood slips back, I always have tools to help myself reconnect with the change. This is amazing. I highly recommend it and think this is a gamechaner.

I was a student of ELAHrise, offered by itspurelove.com. The reason I took this course is because I had developed some negative patterns and habits in my life that I really needed to break. After years and years of trying the traditional modalities, I needed something that would really break through and that would stick permanently.  This course has been amazing.   One of the most amazing things that I unexpectedly was met with…was an incredible level of support that is in this space that is safe and non-judgemental and you just get to be “you”. I have personally never experienced this level of support ever in my life. The coaches are absolutely amazing and I can say that it delivers on its promises. I have experienced a huge boost in confidence,  it has helped me raise my standards in all aspects of my life and today I have better boundaries that are far reaching into all of my relationships. I am well on my way to permanent transformation. The neuroscience is legit. I highly recommend itspurelove.com.

I am so grateful for my experience with itspurelove.com and the behavior transformation courses they offer. I have a unique perspective in that I am also married to Thayne Martin, the Founder and CEO of itspurelove.com. I watched my husband struggle for decades trying to overcome poor mental health through traditional routes, i.e. therapists, psychologists and psychiatrists, but it wasn’t until his Near-Death Experience and his deep studying of neuroscience that lead to his own healing and the creation of ELAH - The Equation of Life and Abundant Happiness. “I love this new man I have married. You are proactive, loving without condition, and thoughtful in every action.” That was the note I left on his pillow one day, a far cry from the broken man I had once known. The man I had seen struggle for decades with ugly mental health and behavior was now a completely different man, aligned with love, honor, and integrity. I personally watched him heal himself, and then develop the curriculum to help others out of the goodness of his heart. I watched him go from seven pill boxes to none. This is not the same man. This is a permanently changed man and I’ve witnessed his amazing happiness and stability for over two years now. Thayne’s transformation into the man he has become is nothing truly short of miraculous which is why in March of 2025 I also began and completed my own journey through ELAHrise, the personal behavioral transformation course. The course opened me up to live my life again without inhibitions, to find confidence again, and to slow down and listen to the stillness and the world around me. Learning ELAH has brought me abundant happiness and closer, deeper relationships with my family, friends and even the general public. I am open, engaged in life, discovering all kinds of new thing in life and super excited for my new chapter…I joined itspurelove.com as VP of Instruction and Curriculum Development. I’m ready to start this next season of my life with greater awareness, balance and neutrality and help others learn what we have all found…abundant happiness. ELAH completely changed my husband’s life and it has completely changed mine. I am more emotionally intelligent, socially intelligent, my intuition is off the charts and I have a newfound confidence knowing I can do anything at any time. This confidence is absolutely amazing. No more self limiting beliefs for me. I highly recommend itspurelove.com and the courses they teach. Jessica Joy Stevens, Retail Distribution Manager I was a student of ELAHrise, offered by itspurelove.com. The reason I took this course is because I had developed some negative patterns and habits in my life that I really needed to break. After years and years of trying the traditional modalities, I needed something that would really break through and that would stick permanently. This course has been amazing. One of the most amazing things that I unexpectedly was met with…was an incredible level of support that is in this space that is safe and non-judgemental and you just get to be “you”. I have personally never experienced this level of support ever in my life. The coaches are absolutely amazing and I can say that it delivers on its promises. I have experienced a huge boost in confidence, it has helped me raise my standards in all aspects of my life and today I have better boundaries that are far reaching into all of my relationships. I am well on my way to permanent transformation. The neuroscience is legit. I highly recommend itspurelove.com.

“ELAHrise™ didn’t just give me information. It gave me an experience that allowed me to see myself differently. One of the most powerful moments for me was experiencing what we call the “Gratitude Cocktail”. I could feel a genuine shift in my internal state. It wasn’t simply thinking positive thoughts or telling myself to be grateful. I experienced gratitude in my body, and that experience helped me recognize how deeply our emotional state can influence the way we think, perceive, and respond. The “Gratitude Cocktail” is a real phenomenon that affects the body in the most miraculous of ways. Through the course and ELAH Experiential NeuroLearning™, I began uncovering self limiting beliefs that I didn’t even realize I had. I wasn’t just identifying a belief. I was able to recognize where that belief had originated, connect it to specific events and experiences in my life, understand the story I had created around those experiences, and see how that story had continued influencing the way I showed up in the world. Once I could see it, I had a choice. Instead of continuing to live from an old story that had been created from a past experience, I was able to consciously create a new one. For me, one of those beliefs was connected to being seen and fully stepping into my purpose. I had done years of personal work and self study, yet there were still beliefs operating beneath the surface that I had never fully recognized. ELAHrise™ helped bring those beliefs into my awareness. And when I changed the story, I began changing the way I showed up in my life. After more than two decades in clinical research, I made the decision to step away from that career and step into a new chapter as Vice President of Research and Neuroscience Strategy at itspurelove.com. That transition is a story of its own. It is a story about identity, fear, purpose, neuroscience, and what can happen when you finally recognize the beliefs that have been quietly shaping your life and decide to write a new story. That is what transformation has looked like for me. ELAHrise™ helped me experience the difference between intellectually understanding change and actually living it. And if you want to hear more about what that experience looked like for me, the beliefs I uncovered, and how it ultimately changed the direction of my life, tune into Harness the Shift podcast, where I’ll be sharing much more of my story.” This is not only a life changing company and course, this is the beginning of a movement and I’m so excited to be part of itspurelove.com

My name is Tony and I had the privilege and amazing opportunity to experience ELAH, the Equation of Life and Abundant Happiness. My experience is kind of unique in that I’ve been on a journey for quite some time. I’ve been woken up in the past, but kind of fell back into the ego mind. My thoughts on the course, the cards are very eye opening. The 101 Experiential Learning Exercises that are used in the course give you the ability to stretch yourself and give you the ability to become aware of limiting beliefs or things that hold you back from creating the life that you want. There is alot of Gratitude and Love which I believe to be the essence of healing and growth. The "gratitude sandwiches” give you the ability to connect with someone at the soul level and the heart level which can often times rewire your brain and shift you more to a divine alignment. This program is really good for people that are in the beginning or even middle of their spiritual journey and creating alignment in their body. The reason I say that is because alot of the focus is on the external world, rewiring the internal world. When you get to a certain level you no longer need the external to rewire the internal. You can create such distance from thought that you are watching it, like subtitles on a screen. You learn that you can pick or choose the thoughts you want to invest in to create your desired reality. That awareness, being that awareness is your true self. So embodying love and gratitude you can get to the point where you embody it full time and don’t have to create something in the external world, to brighten your internal world. You learn that everything is a choice. I am super grateful for Thayne and his program. I’m grateful that he decided to take action on the revelations from his own experiences and this is a course that the more you put into it, the more you are going to get out of it.

Hi, I am Elsie Roy. I LOVE ELAH!. It is really the exercises that get me. The whole concept is based in psychology, research and neuroscience and its all backed-up by facts. It’s the action that really get me going though. The exercises get me out of my head and they are actually fun. Thayne (The Founder) calls them cards, but they are actually exercises and each one is just perfectly designed to be fun, playful, freeing and also set you up to safely retrain your nervous system. So it really overrides our default mode network which is huge, and so hard to do. That’s why we are trying all of these different angles of hypnosis, and meditation and psychedelics. So being able to do this in a wholistic, natural way, and in a way that we can repeat this any time we are slipping back into our default mode network. This is HUGE!. This is LIFE CHANGING! I highly recommend this. My experience doing ELAH has been amazing. It has been life changing. It has really helped me ground in the present moment. It has really helped shift my focus into the things that are really going well in my life and also how I can be more loving and helpful to other people. So this course really brought myself out of my head, which is something I struggle with living with,. It allowed me to shift my perspective in general and anytime that my mood slips back, I always have tools to help myself reconnect with the change. This is amazing. I highly recommend it and think this is a gamechaner.