Culture Is Behavior

ELAHvate™ brings the principles of ELAH Experiential NeuroLearning™ into the workplace.

Rather than treating culture as a slogan, annual survey, or set of corporate values posted on a wall, we look at the people and behaviors creating that culture every day.

How is conflict handled?

How do leaders respond under pressure?

How do teams communicate when something goes wrong?

Do people feel safe enough to speak, question, learn, and contribute?

How does emotional regulation affect decision making and collaboration?

Are the behaviors being modeled by leadership consistent with the culture the organization says it wants?

Because ultimately, culture is created through repeated human behavior.

ELAHvate™ - Where Human Potential Meets Organizational Performance

Organizations invest enormous resources into strategy, technology, leadership development, employee engagement, and productivity.

But there is another variable underneath all of it.

People.

When people are operating in environments marked by chronic stress, poor communication, unresolved conflict, lack of trust, emotional reactivity, or unhealthy leadership patterns, they may not be operating at their highest potential.

And that isn't simply a people problem.

It's a business problem.

Research in organizational psychology has linked workplace incivility with consequences for both employee well being and organizational effectiveness. Research on psychological safety, team learning, and organizational culture also demonstrates meaningful relationships with outcomes including learning, performance, innovation, and organizational citizenship behaviors.

Creating Change From Leadership Throughout the Organization

Sustainable organizational change cannot simply be handed to employees as another training requirement.

Leadership matters.

ELAHvate™ is designed to work from leadership throughout the organization, creating opportunities for greater self-awareness, emotional intelligence, regulation, metacognition, communication, accountability, and conscious behavioral choice.

The objective isn't to tell people how they should behave.

We create experiences that allow people to observe how they actually behave and give them opportunities to practice something different.

When individuals begin functioning differently, teams have the opportunity to function differently.

When teams function differently, culture has the opportunity to change.

And when culture changes, the business impact becomes something worth studying.

What Companies Receive Inside ELAHvate™

A Customized Culture Transformation System for Employees, Leaders, and Executives

ELAHvate™ is a customized organizational transformation experience designed to help companies improve culture, strengthen leadership, increase emotional intelligence, identify hidden operational bottlenecks, and align human behavior with measurable business outcomes.

Every ELAHvate™ engagement begins with the establishment of baseline culture assessment data using existing company communication channels and our partnership with Workspace.io Through our AI-powered culture assessment model, we evaluate the cultural health of the organization, identify patterns within the company’s communication environment, and establish baseline KPIs unique to each client.

This gives leadership a clear starting point.

Before training begins, we take time to assess the known operational inefficiencies, cultural challenges, communication breakdowns, leadership gaps, and performance issues already visible inside the company.

More importantly, we use AI to help uncover the unseen bottlenecks that may be affecting morale, trust, accountability, productivity, innovation, retention, and execution.

Each client is assigned one or more ELAHvate™ trainers who serve as direct liaisons to the company. These trainers help guide the engagement, support implementation, coordinate with leadership, and ensure the training experience is aligned with the organization’s real-world needs.

Because every company, culture, leadership structure, and industry is different, ELAHvate™ is not a one-size-fits-all program. Based on the cultural needs of the organization, the number of employees being trained, the level of leadership involvement, and the scope of support required, a custom quote is prepared for each client. This may include upfront investment, monthly support, leadership coaching, KPI analysis, trainer support, and ongoing implementation services.

Individual professionally-lead employee behavioral testing is also available as an optional add-on and can be quoted separately.

The Three Levels of ELAHvate™

ELAHvate Core™

ELAHvate Core™ is designed for general employees who are learning ELAH™ and applying it in their personal and professional lives.

ELAHvate Leadership™

ELAHvate Leadership™ is designed for department managers, regional managers, division leaders, Vice Presidents, and other organizational leaders responsible for guiding teams.

ELAHvate Executive™

ELAHvate Executive™ is designed exclusively for C-suite executives and senior decision-makers.

ELAHvate Core™

ELAHvate Core™ is designed for general employees who are learning ELAH™ and applying it in their personal and professional lives.

Participants learn how to use gratitude, awareness, emotional regulation, metacognition, communication, personal responsibility, and intentional action to improve how they show up at work and in life. The goal is to help employees become more grounded, clear, connected, accountable, and emotionally balanced.

When employees change their internal patterns, the culture begins to change from the inside out.

ELAHvate Leadership™

ELAHvate Leadership™ is designed for department managers, regional managers, division leaders, Vice Presidents, and other organizational leaders responsible for guiding teams.

This level includes ELAHvate Core™ training, plus specialized leadership development designed to help managers coach their direct and indirect reports using the ELAH™ framework. Leaders learn how to recognize emotional patterns, improve communication, reduce reactivity, strengthen trust, support accountability, and model the behavior they want repeated throughout the organization.

The goal is to help leaders become culture carriers, not just task managers. Managers are also given further instruction on how to coach ELAH™ to their direct reports.

ELAHvate Executive™

ELAHvate Executive™ is designed exclusively for C-suite executives and senior decision-makers.

This level includes ELAHvate Core™ and ELAHvate Leadership™ training, plus advanced development in higher consciousness, intuition training, strategic awareness, organizational pattern recognition, and executive alignment.

Executives are supported in seeing the company from a higher vantage point, making clearer decisions, leading with greater emotional balance, and aligning culture with long-term vision.

The executive team sets the energetic, emotional, and behavioral tone for the entire organization. ELAHvate Executive™ helps that tone become more conscious, coherent, and effective.

Customized Training Models

ELAHvate™ is built to meet companies where they are.

Depending on the organization’s size, goals, structure, and internal capacity, companies may choose from several training models:

1. Full-Service ELAHvate™ Implementation

Our team trains everyone and supports the full engagement from assessment through implementation, coaching, KPI review, and cultural integration.

2. Train-the-Trainer Model



We train the company’s internal corporate trainers, who then teach the material, support adoption, and help maintain program compliance inside the organization.

3. Hybrid Training Model


Our team works alongside internal leaders and trainers to create a blended implementation strategy that provides outside expertise while building internal ownership.

This flexibility allows ELAHvate™ to support small teams, large organizations, multi-location companies, and complex leadership structures.

Experiential Learning Built Around Your Business

ELAHvate™ goes beyond classroom instruction.

Because each client and industry may vary substantially, custom experiential exercises are created to tailor the training to the company’s actual business environment. These exercises are designed to help participants apply ELAH™ directly to real communication patterns, leadership situations, customer interactions, workflow challenges, team dynamics, and operational issues.

The workplace becomes the classroom.

Participants are not simply taught concepts. They practice new behaviors, observe real outcomes, and repeat what works until healthier patterns become part of the culture.

We're Studying That Too

ELAHvate™ expands our research into organizational psychology and organizational behavior.

We want to understand whether changes promoted through Experiential NeuroLearning™ translate into measurable differences within the workplace.

That means examining questions such as:

  • Does greater self-awareness influence leadership behavior?

  • Does emotional regulation influence communication and decision making under pressure?

  • Do changes in psychological safety affect how teams communicate and learn?

  • Do healthier interpersonal dynamics influence collaboration and execution?

  • Can changes in individual and team behavior become visible within organizational culture?

  • And ultimately, are those changes associated with measurable business outcomes?

We are interested in the relationship between the human experience and organizational performance, including areas such as engagement, communication, team effectiveness, productivity, retention, leadership effectiveness, innovation, and culture.

We don't assume the answer.

We measure it. We study it. We allow the data to tell us what is happening.

The Business Case for Human Regulation

An organization can have exceptional technology, a brilliant strategy, and talented employees.

But those resources still have to be executed through human beings.

A dysregulated person may have greater difficulty accessing the same level of attention, flexibility, communication, and decision making that may be available when that person is functioning from a more regulated state.

Multiply those interactions across teams, departments, leadership levels, meetings, decisions, and an entire organization, and the potential impact becomes significant.

Human performance and business performance are not separate conversations.

That relationship is one of the things ELAHvate™ intends to study.

We Don’t Motivate People…We Change Behavior and Measure Results…Real Time!

Most programs provide information and inspiration. We create lasting change through experiential neuroscience and use AI to monitor employee culture and emotional health in real time through a customized dashboard.

Through ELAH™ and ELAH eqOS™, individuals and organizations learn to:

  • Process experiences in real time through personalized individual and group experiences.

  • Regulate emotions under real perceived pressure.

  • Make better decisions by practicing in real situations not simply speculating.

  • Lead with clarity and consistency through awareness, emotional intelligence, and metacognition.

We don’t just change culture. We measure and prove it in real time.

We have partnered exclusively with workplace.io to offer real time monitoring of culture change health and metrics through employee communications.

Click Here To Learn More about Workplace.io and get exclusive offers through itspurelove.com

QR Code

Real-Time Culture Dashboard and KPI Tracking

Throughout the engagement, ELAHvate™ can analyze KPI performance data as negotiated and determined by management.

Program participants and leadership teams may also receive access to an electronic dashboard that provides a real-time AI assessment of the company’s cultural health. This dashboard helps leadership monitor cultural patterns, track progress, identify emerging issues, and make more informed decisions about where support is needed.

This allows companies to move beyond guessing.

ELAHvate™ helps leadership see what is happening, understand why it may be happening, and respond with greater clarity.

Technology That Supports the Work

ELAHvate™ also incorporates our exclusive partnership with Workplace.io, an AI powered project management platform designed around a simple concept:

The Project Dashboard That Updates Itself.

Workplace turns meetings into organized projects, notes, decisions, action items, and next steps that remain updated in real time.

This creates a practical bridge between learning and execution.

AI helps organize information, surface useful patterns, and support measurement. Additional organizational insights can provide another layer of information as we study how teams work and how organizations evolve.

But technology is not responsible for changing culture. People are.

Our responsibility is to use technology thoughtfully and responsibly while keeping human judgment, context, leadership, and accountability at the center.

Why Companies Choose ELAHvate™

ELAHvate™ helps organizations connect the human side of business to the measurable side of performance.

A company’s culture is not separate from its outcomes. Culture affects communication, trust, accountability, retention, innovation, leadership effectiveness, customer experience, and execution. When people are emotionally reactive, disconnected, unclear, or misaligned, the business feels it. When people become more grateful, aware, balanced, responsible, and connected, the business feels that too.

ELAHvate™ is designed to help companies:

  • PImprove cultural health and emotional intelligence

  • Strengthen leadership communication and coaching ability

  • Identify visible and hidden operational bottlenecks

  • Increase trust, accountability, and team alignment

  • Support employee well-being without separating it from performance

  • Reduce unnecessary conflict, reactivity, and communication breakdowns

  • Create measurable KPIs tied to culture, behavior, and business outcomes

  • Build internal capacity for long-term cultural maintenance

  • Help employees, leaders, and executives practice ELAH™ as a way of working and living

ELAHvate™ is not a generic corporate training program. It is a customized culture transformation system that combines human development, AI-powered assessment, experiential learning, leadership coaching, KPI analysis, and ongoing support.

The result is a company that can see itself more clearly, communicate more honestly, lead more consciously, and perform with greater alignment.

ELAHvate™ helps organizations rise from the inside out.

Better People Systems. Better Business Outcomes.

We create the experiences.

We study the behavior.

We examine the organizational patterns.

We measure what can responsibly be measured.

And we investigate whether changing how people experience and respond to their environment can ultimately change how an organization performs.

WHO DO WE HELP?

The Patterns That Drive
Behavior Show up Everywhere

Organizations & leadership teams

Healthier cultures. Teams that respond, not react.

C-Suite & HR

Engagement up. Burnout down. Recognition built in.

Leaders & managers

See how emotion drives decisions and team dynamics.

Individuals in transformation

Break old patterns. Build intentional living.

ELAHvate™ isn't another corporate training program.

It is an opportunity to examine what happens when organizations invest in the human beings responsible for creating their culture and executing their strategy.

Real Experiences

What People Are Saying

★ ★ ★ ★ ★

I want to express my deepest gratitude to Thayne Martin and his company, itsPureLove.org, for the profound impact it has had on my life. When Thayne was introduced to me I was in a dark and discouraging place. Struggling with depression and a deep sense of hopelessness. His guidance, compassion and structured approach offered not just comfort but transformation. Through his teachings of The Equation of Life and Abundant Happiness and the exercises grounded in neuroscience, I began to understand myself and the ways of a natural healing. Each lesson from the Gratitude Entanglement Personal Transformation course brought greater clarity, peace and confidence that lasting change was truly possible.

Robin Bennett
Cosmetologist, Mother of Four
★ ★ ★ ★ ★

I have followed all types of gratefulness journeys, "The Secret," "The Master Key" system, my own gratefulness journal, and obtained some success and positive attractions of goodness in my life, but this experience has been life changing.

Cortin Jackson
Motivational Speaker and Actress
★ ★ ★ ★ ★

I've produced, observed or participated in many coaching and transformation programs over the past 30 years. This is something completely unique, incredibly effective and truly a "lived" experience. My mind was blown. So many beautiful changes in my life came from the learning and heart-felt experiences. I can't stop talking about it!

Mary Gardner
Executive Coach, Author
★ ★ ★ ★ ★

Hi, I am Alicia, Therapist, Certified Addiction Counselor, and I LOVE ELAH!. It is really the exercises that get me. The whole concept is based in psychology, research and neuroscience and its all backed-up by facts. It’s the action that really get me going though. The exercises get me out of my head and they are actually fun. Thayne (The Founder) calls them cards, but they are actually exercises and each one is just perfectly designed to be fun, playful, freeing and also set you up to safely retrain your nervous system. So it really overrides our default mode network which is huge, and so hard to do. That’s why we are trying all of these different angles of hypnosis, and meditation and psychedelics. So being able to do this in a wholistic, natural way, and in a way that we can repeat this any time we are slipping back into our default mode network. This is HUGE!. This is LIFE CHANGING! I highly recommend this. My experience doing ELAH has been amazing. It has been life changing. It has really helped me ground in the present moment. It has really helped shift my focus into the things that are really going well in my life and also how I can be more loving and helpful to other people. So this course really brought myself out of my head, which is something I struggle with living with,. It allowed me to shift my perspective in general and anytime that my mood slips back, I always have tools to help myself reconnect with the change. This is amazing. I highly recommend it and think this is a gamechaner.

Alicia V.
Therapist & Certified Addiction Counselor
★ ★ ★ ★ ★

I am so grateful for my experience with itspurelove.com and the behavior transformation courses they offer. I have a unique perspective in that I am also married to Thayne Martin, the Founder and CEO of itspurelove.com. I watched my husband struggle for decades trying to overcome poor mental health through traditional routes, i.e. therapists, psychologists and psychiatrists, but it wasn’t until his Near-Death Experience and his deep studying of neuroscience that lead to his own healing and the creation of ELAH - The Equation of Life and Abundant Happiness. “I love this new man I have married. You are proactive, loving without condition, and thoughtful in every action.” That was the note I left on his pillow one day, a far cry from the broken man I had once known. The man I had seen struggle for decades with ugly mental health and behavior was now a completely different man, aligned with love, honor, and integrity. I personally watched him heal himself, and then develop the curriculum to help others out of the goodness of his heart. I watched him go from seven pill boxes to none. This is not the same man. This is a permanently changed man and I’ve witnessed his amazing happiness and stability for over two years now. Thayne’s transformation into the man he has become is nothing truly short of miraculous which is why in March of 2025 I also began and completed my own journey through ELAHrise, the personal behavioral transformation course. The course opened me up to live my life again without inhibitions, to find confidence again, and to slow down and listen to the stillness and the world around me. Learning ELAH has brought me abundant happiness and closer, deeper relationships with my family, friends and even the general public. I am open, engaged in life, discovering all kinds of new thing in life and super excited for my new chapter…I joined itspurelove.com as VP of Instruction and Curriculum Development. I’m ready to start this next season of my life with greater awareness, balance and neutrality and help others learn what we have all found…abundant happiness. ELAH completely changed my husband’s life and it has completely changed mine. I am more emotionally intelligent, socially intelligent, my intuition is off the charts and I have a newfound confidence knowing I can do anything at any time. This confidence is absolutely amazing. No more self limiting beliefs for me. I highly recommend itspurelove.com and the courses they teach. Jessica Joy Stevens, Retail Distribution Manager I was a student of ELAHrise, offered by itspurelove.com. The reason I took this course is because I had developed some negative patterns and habits in my life that I really needed to break. After years and years of trying the traditional modalities, I needed something that would really break through and that would stick permanently. This course has been amazing. One of the most amazing things that I unexpectedly was met with…was an incredible level of support that is in this space that is safe and non-judgemental and you just get to be “you”. I have personally never experienced this level of support ever in my life. The coaches are absolutely amazing and I can say that it delivers on its promises. I have experienced a huge boost in confidence, it has helped me raise my standards in all aspects of my life and today I have better boundaries that are far reaching into all of my relationships. I am well on my way to permanent transformation. The neuroscience is legit. I highly recommend itspurelove.com.

Joy Martin
Professional Educator
★ ★ ★ ★ ★

“ELAHrise™ didn’t just give me information. It gave me an experience that allowed me to see myself differently. One of the most powerful moments for me was experiencing what we call the “Gratitude Cocktail”. I could feel a genuine shift in my internal state. It wasn’t simply thinking positive thoughts or telling myself to be grateful. I experienced gratitude in my body, and that experience helped me recognize how deeply our emotional state can influence the way we think, perceive, and respond. The “Gratitude Cocktail” is a real phenomenon that affects the body in the most miraculous of ways. Through the course and ELAH Experiential NeuroLearning™, I began uncovering self limiting beliefs that I didn’t even realize I had. I wasn’t just identifying a belief. I was able to recognize where that belief had originated, connect it to specific events and experiences in my life, understand the story I had created around those experiences, and see how that story had continued influencing the way I showed up in the world. Once I could see it, I had a choice. Instead of continuing to live from an old story that had been created from a past experience, I was able to consciously create a new one. For me, one of those beliefs was connected to being seen and fully stepping into my purpose. I had done years of personal work and self study, yet there were still beliefs operating beneath the surface that I had never fully recognized. ELAHrise™ helped bring those beliefs into my awareness. And when I changed the story, I began changing the way I showed up in my life. After more than two decades in clinical research, I made the decision to step away from that career and step into a new chapter as Vice President of Research and Neuroscience Strategy at itspurelove.com. That transition is a story of its own. It is a story about identity, fear, purpose, neuroscience, and what can happen when you finally recognize the beliefs that have been quietly shaping your life and decide to write a new story. That is what transformation has looked like for me. ELAHrise™ helped me experience the difference between intellectually understanding change and actually living it. And if you want to hear more about what that experience looked like for me, the beliefs I uncovered, and how it ultimately changed the direction of my life, tune into Harness the Shift podcast, where I’ll be sharing much more of my story.” This is not only a life changing company and course, this is the beginning of a movement and I’m so excited to be part of itspurelove.com

Jay Johnson
Psychology and Neuroscience Clinical Researcher
★ ★ ★ ★ ★

My name is Tony and I had the privilege and amazing opportunity to experience ELAH, the Equation of Life and Abundant Happiness. My experience is kind of unique in that I’ve been on a journey for quite some time. I’ve been woken up in the past, but kind of fell back into the ego mind. My thoughts on the course, the cards are very eye opening. The 101 Experiential Learning Exercises that are used in the course give you the ability to stretch yourself and give you the ability to become aware of limiting beliefs or things that hold you back from creating the life that you want. There is alot of Gratitude and Love which I believe to be the essence of healing and growth. The "gratitude sandwiches” give you the ability to connect with someone at the soul level and the heart level which can often times rewire your brain and shift you more to a divine alignment. This program is really good for people that are in the beginning or even middle of their spiritual journey and creating alignment in their body. The reason I say that is because alot of the focus is on the external world, rewiring the internal world. When you get to a certain level you no longer need the external to rewire the internal. You can create such distance from thought that you are watching it, like subtitles on a screen. You learn that you can pick or choose the thoughts you want to invest in to create your desired reality. That awareness, being that awareness is your true self. So embodying love and gratitude you can get to the point where you embody it full time and don’t have to create something in the external world, to brighten your internal world. You learn that everything is a choice. I am super grateful for Thayne and his program. I’m grateful that he decided to take action on the revelations from his own experiences and this is a course that the more you put into it, the more you are going to get out of it.

Tony S.
Life Coach and Breathwork Facilitator
★ ★ ★ ★ ★

I was a student of ELAHrise, offered by itspurelove.com.  The reason I took this course is because I had developed some negative patterns and habits in my life that I really needed to break.   After years and years of trying the traditional modalities, I needed something that would really break through and that would stick permanently.  This course has been amazing.   One of the most amazing things that I unexpectedly was met with…was an incredible level of support that is in this space that is safe and non-judgemental and you just get to be “you”. I have personally never experienced this level of support ever in my life. The coaches are absolutely amazing and I can say that it delivers on its promises.   I have experienced a huge boost in confidence,  it has helped me raise my standards in all aspects of my life and today I have better boundaries that are far reaching into all of my relationships.   I am well on my way to permanent transformation. The neuroscience is legit. I highly recommend itspurelove.com.

Jessica S.
Retail Distribution Manager
★ ★ ★ ★ ★

Hi, I am Alicia, Therapist, Certified Addiction Counselor, and I LOVE ELAH!. It is really the exercises that get me. The whole concept is based in psychology, research and neuroscience and its all backed-up by facts. It’s the action that really get me going though. The exercises get me out of my head and they are actually fun. Thayne (The Founder) calls them cards, but they are actually exercises and each one is just perfectly designed to be fun, playful, freeing and also set you up to safely retrain your nervous system. So it really overrides our default mode network which is huge, and so hard to do. That’s why we are trying all of these different angles of hypnosis, and meditation and psychedelics. So being able to do this in a wholistic, natural way, and in a way that we can repeat this any time we are slipping back into our default mode network. This is HUGE!. This is LIFE CHANGING! I highly recommend this. My experience doing ELAH has been amazing. It has been life changing. It has really helped me ground in the present moment. It has really helped shift my focus into the things that are really going well in my life and also how I can be more loving and helpful to other people. So this course really brought myself out of my head, which is something I struggle with living with,. It allowed me to shift my perspective in general and anytime that my mood slips back, I always have tools to help myself reconnect with the change. This is amazing. I highly recommend it and think this is a gamechaner.

Alicia V.
Therapist & Certified Addiction Counselor

Mental Health and Medical Site Disclaimer

itspurelove.com provides educational, coaching-based, experiential, and personal development services. We do not provide medical advice, mental health treatment, psychotherapy, diagnosis, psychiatry, crisis intervention, or emergency support. Our programs, AI tools, content, coaching, and communications are not a substitute for care from a licensed physician, therapist, psychologist, psychiatrist, counselor, or other qualified professional. If you are in immediate danger, call 911. If you are in the United States and experiencing suicidal thoughts, emotional crisis, or mental health distress, call or text 988 for the Suicide & Crisis Lifeline.

© Copyright 2026 Itspurelove.com

Designed by Ignitto